Galaxy Hotel

Galaxy Hotel was already well placed for travellers visiting Meteora, but it relied mostly on location, price and reviews rather than a memorable guest experience of its own. This conceptual rebranding project reimagined the hotel as a more distinctive, place-led brand rooted in Meteora’s quieter visual codes: mineral colour, Byzantine influence, verticality, olive trees, vultures and post-monastery rituals.
Through identity design, art direction, guest materials, branded amenities and budget-conscious interior suggestions, the work created a more layered hotel experience before, during and after the visit. The result is a cohesive brand world that helps Galaxy compete on character and perceived value, not only on convenience.